Even though the activity of manufacturing forged kitchen knives by the DIAM GROUP appears somewhat "exotic" to start with, it is much less so if we consider its direct geographical environment. Based at Thiers (63), French capital of cutlery, SABATIER DIAMANT continues the tradition of high quality kitchen knives, founded in this region more than six hundred years ago.

Although we remain in the field of cutting instruments, this is no longer industrial cutting. The forged kitchen knives are in fact sold well-informed non-professionals through an on-line shop. This is in fact the only B to C (Business to Consumer) activity of the group.

The decision to preserve and develop this activity can be explained.
Seeing the enthusiasm of SABATIER knife users at the opening in 2003 of the institutional site www.sabatier.com, intended to provide information and completely dedicated to the history of SABATIER knives through the ages, the DIAM GROUP decided to keep this activity and develop it with today's tools. In February 2005, internet users were able to discover the SABATIER shop on line, a regular bridge between the manufacturer and its users over the world. The tradition of the knife, the country which gave birth to it, the fame of the make and the quality of the products are so many advantages which augur well for the future of the online shop.